Top creators · Nigeria

Top beauty creators on Instagram in Nigeria

29 creators ranked on what the record has actually observed. Every number shows where it came from and when we checked; a number we have not observed shows as — and never counts against anyone.

followers, views, engagement and cadence over the last 90 days

Top beauty creators on Instagram in Nigeria, ranked on merit. The top 10 are public; the rest are for members.
#	Creator	Followers	Avg views	Eng. rate	Posts / mo	Score
1	Dimma Umeh@dimmaumehContact seen	262.7K	—	12%	0.7	66.6
2	Venita Akpofure@veezeebaybehContact seen	1.4M	—	1.1%	0.7	42.4
3	ARIYIKEGLAMS💎@ariyike_muaContact seen	336.8K	—	1.4%	0.7	39.1
4	Anisa@_aniiiee	33.4K	—	2.0%	0.7	34.2
5	OMOYE OF LAGOS@glambyomoyeContact seen	279K	—	0.26%	0.7	33.0
6	Oshewa Beauty@oshewabeautyContact seen	382.2K	—	0.01%	4.7	32.1
7	JOYCE JACOB@joycejacob_jjbContact seen	76.1K	—	0.79%+0.8pp	0.3+0.0	31.7
8	Mbong Sule \|\| ✨UGC Content Creator@mbongofficial	130.7K	—	0.25%	0.7	30.6
9	UCHE NATORI@uchjnContact seen	696.7K	—	0.01%	0.7	30.5
10	Neyekafashion@neyekafashionContact seen	458.5K	—	0.02%	0.7	30.5
11	Members	Members	Members	Members	Members	Members
12	Members	Members	Members	Members	Members	Members
13	Members	Members	Members	Members	Members	Members
14	Members	Members	Members	Members	Members	Members
15	Members	Members	Members	Members	Members	Members
16	Members	Members	Members	Members	Members	Members
17	Members	Members	Members	Members	Members	Members
18	Members	Members	Members	Members	Members	Members
19	Members	Members	Members	Members	Members	Members
20	Members	Members	Members	Members	Members	Members
21	Members	Members	Members	Members	Members	Members
22	Members	Members	Members	Members	Members	Members
23	Members	Members	Members	Members	Members	Members
24	Members	Members	Members	Members	Members	Members
25	Members	Members	Members	Members	Members	Members
26	Members	Members	Members	Members	Members	Members
27	Members	Members	Members	Members	Members	Members
28	Members	Members	Members	Members	Members	Members
29	Members	Members	Members	Members	Members	Members

Members

Members see the whole list — every creator from 11 to 29, with the same numbers and the same evidence as the rows above.

See memberships

Not ranked, just listed: every fashion & beauty creator and every creator on Instagram with a full profile, in the creator directory.

How this list is ranked

Each creator gets a score out of 100 from three things we can see: how many people follow them and watch them (40%), how much those people like, comment and share (40%), and how often they post (20%). A number we have never observed is left out of the score — it is not read as zero, and it never costs a creator a place. Numbers we checked longer ago count for less, down to a floor of 50%: an old fact is still a fact.

A creator joins the list once we have seen what their posts did in the period. A follower count on its own is not a place — high or low — because it says who might see them, never what happened when they posted.

25% followersHow many people follow the account, on a log scale so the biggest accounts cannot flatten everyone else.
15% average viewsAverage views per post in the period — what the account actually reaches, not what it could reach.
25% engagement rateAverage likes, comments and shares per post divided by followers. 10% or better scores full marks.
15% average engagementAverage likes, comments and shares per post — the size of the response, not just its rate.
20% posts per monthPosts in the period scaled to 30 days. Posting more than once a day earns nothing extra.

Never for sale. Positions are earned from the record and nothing else. No creator, agency or brand can pay to move up this list, and paid visibility elsewhere on Dossiary is always labelled and never changes a position.

The full formula on Methodology