The Queen of Queens

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@dabotalawson on Instagram · last 90 days

  • Followers1M
  • Growth—
  • Avg views—
  • Avg engagement20.3K
  • Eng. rate2.0%
  • Posts / month2.0

Reach out

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Audience

Demographics

Not available

Audience location

Audience locations not supplied
—No locations plotted

—Not supplied

Age

—Not supplied

Gender

—Not supplied

    Languages

    —Not supplied

    Interests

    —Not supplied

    Audience data unavailable.

    Engagement signalsView observed post patterns ↓

    @dabotalawsonInstagram

    6 of 6 posts carry engagement numbers

    • Engagement for the size2.0%typicalHow this is worked out

      Engagement is typical for an account this size on Instagram.

      Average engagement per post
      20.3K
      Followers
      1M
      Typical range, low
      0.50%
      Typical range, high
      2.0%

      from 6 postsobserved

      Average likes, comments and shares per post divided by followers, placed against the reference band for this platform and follower size.

    • Followers to following921×typicalHow this is worked out

      Followed by 921× the accounts it follows, as creator accounts usually are.

      Followers
      1M
      Following
      1.1K

      observed

      Followers divided by the accounts this one follows, from the latest observation; under 1 is the unusual shape for a creator.

    • Comments per like2.1%typicalHow this is worked out

      Comments per like are typical (2.1%).

      Comments, summed
      2.5K
      Likes, summed
      119.2K
      Typical range, low
      0.50%
      Typical range, high
      10%

      from 6 postsobserved

      Comments divided by likes, summed across the posts in the period where both were observed.

    • Short-video reach—not knownHow this is worked out

      Not enough observed posts to say

      Average views per short video
      —
      Followers
      1M

      observed

      Average views on short videos in the period divided by followers, against the reference band for this platform.

    • Posting rhythmVariation between posts11.8 daysabove typicalHow this is worked out

      Posting comes in bursts: gaps vary by 11.8 days around a 7.2 days average.

      Average gap between posts
      7.2 days
      Spread of the gaps
      11.8 days

      from 6 postsobserved

      The spread (standard deviation) of the gaps between consecutive posts in the period, in days; the band compares that spread with the average gap.

    • Posts with numbers100%typicalHow this is worked out

      Engagement numbers were observed on 6 of 6 posts (100%).

      Posts with an engagement number
      6
      Posts in the period
      6

      from 6 postsobserved

      The share of posts in the period on which at least one engagement number was observed — how much of the record the rows above are reading.

    About these signals

    Six things we can work out from the numbers on file for the last 90 days, each set against a published reference range. A band is a comparison, not a grade: there is no score here, no fake-follower percentage. Audience demographics, when supplied, are shown separately. How the ranges were chosen.

    Formats

    @dabotalawson

    FormatPostsShareAvg viewsEng. rate
    Short video583%—2.2%
    Carousel117%—0.95%

    Posts

    6 posts

    Behind every beautiful campaign is a founder making countless decisions no one will ever see.

We shot our first OPULEN campaign in Bali, Indonesia, at one of the most breathtaking locations I had ever seen. We worked with an incredible photographer, a beautiful model, cameras, lighting and drones. But creating those images required far more than simply arriving at a beautiful location.

It had rained that morning, the space cost a significant amount for every hour we used it, and I was working outside my usual environment without my regular team. As the creative director, I carried the responsibility of ensuring that every detail reflected the world I had imagined for OPULEN.

That is the part of building a brand people rarely see: the financial risk, pressure, problem-solving and courage it takes to bring a vision to life.

The final photographs may look effortless, but they were created through sacrifice, preparation and an unwavering commitment to the vision. This was more than a photoshoot. It was the first time the world of OPULEN truly came alive.

@opulen_dabota @dabotacosmetics_Short video
    @dabotalawson

    Behind every beautiful campaign is a founder making countless decisions no one will ever see. We shot our first OPULEN campaign in Bali, Indonesia, at one of the most breathtaking locations I had ever seen. We worked with an incredible photographer, a beautiful model, cameras, lighting and drones. But creating those images required far more than simply arriving at a beautiful location. It had rained that morning, the space cost a significant amount for every hour we used it, and I was working outside my usual environment without my regular team. As the creative director, I carried the responsibility of ensuring that every detail reflected the world I had imagined for OPULEN. That is the part of building a brand people rarely see: the financial risk, pressure, problem-solving and courage it takes to bring a vision to life. The final photographs may look effortless, but they were created through sacrifice, preparation and an unwavering commitment to the vision. This was more than a photoshoot. It was the first time the world of OPULEN truly came alive. @opulen_dabota @dabotacosmetics_

    Views
    —
    Engagement
    14.6K
    Clean, Non Toxic Beauty Queens, we’re coming to @beautyinthemotherland 2026 🤍

As a founder building within Africa’s beauty industry, we believe our responsibility goes beyond creating great products.

As part of the Dabota Cosmetics ( @dabotacosmetics_ ) and OPULEN ( @opulen_dabota ) itinerary, we’ll be sharing our approach to clean, considered beauty for sensitive and acne-prone skin, while contributing to the conversation shaping the future of African beauty.

Join us to connect, learn and help shape the conversation. We can’t wait to see you there. 🤍Carousel
    @dabotalawson

    Clean, Non Toxic Beauty Queens, we’re coming to @beautyinthemotherland 2026 🤍 As a founder building within Africa’s beauty industry, we believe our responsibility goes beyond creating great products. As part of the Dabota Cosmetics ( @dabotacosmetics_ ) and OPULEN ( @opulen_dabota ) itinerary, we’ll be sharing our approach to clean, considered beauty for sensitive and acne-prone skin, while contributing to the conversation shaping the future of African beauty. Join us to connect, learn and help shape the conversation. We can’t wait to see you there. 🤍

    Views
    —
    Engagement
    9.6K
    To me, being a founder is about creating, innovating, remaining versatile and having the courage to think beyond the norm. Sometimes, that means challenging existing rules and creating new ones that work for your business.

A founder must be willing to take calculated risks because when a risk works, you have discovered a new way of doing things. It also means knowing how to turn perception into power. What people underestimate about you can become your greatest strategic advantage when you understand how to position it.

But a true founder is not led by money alone. We are driven by impact, legacy and the desire to create paths that others can follow. We lead with clarity, integrity and wisdom.

@opulen_dabota 
@dabotacosmetics_Short video
    @dabotalawson

    To me, being a founder is about creating, innovating, remaining versatile and having the courage to think beyond the norm. Sometimes, that means challenging existing rules and creating new ones that work for your business. A founder must be willing to take calculated risks because when a risk works, you have discovered a new way of doing things. It also means knowing how to turn perception into power. What people underestimate about you can become your greatest strategic advantage when you understand how to position it. But a true founder is not led by money alone. We are driven by impact, legacy and the desire to create paths that others can follow. We lead with clarity, integrity and wisdom. @opulen_dabota @dabotacosmetics_

    Views
    —
    Engagement
    17.5K
    I wanted to show you just how easy it is to create a clean, polished everyday look with OPULEN @opulen_dabota . This took me only 10 to 15 minutes, using one beauty book from start to finish. Simple, effortless and beautifully put together. ✨

To place your order check my bio for all informationShort video
    @dabotalawson

    I wanted to show you just how easy it is to create a clean, polished everyday look with OPULEN @opulen_dabota . This took me only 10 to 15 minutes, using one beauty book from start to finish. Simple, effortless and beautifully put together. ✨ To place your order check my bio for all information

    Views
    —
    Engagement
    22.3K
    It won’t be long, things will happen so fast , I will return to this moment and say, “God did it.” IT IS DONE, IT IS SETTLED, IT IS FINISHED… 
Thank you so much @morayobrown for having me on your show. ❤️Short video
    @dabotalawson

    It won’t be long, things will happen so fast , I will return to this moment and say, “God did it.” IT IS DONE, IT IS SETTLED, IT IS FINISHED… Thank you so much @morayobrown for having me on your show. ❤️

    Views
    —
    Engagement
    10.8K
    EVERYTHING YOU NEED TO KNOW ABOUT OPULEN 👑 @opulen_dabota

LINK TO PURCHASE IN BIOShort video
    @dabotalawson

    EVERYTHING YOU NEED TO KNOW ABOUT OPULEN 👑 @opulen_dabota LINK TO PURCHASE IN BIO

    Views
    —
    Engagement
    46.8K

    Price

    Price

    —

    Pricing unavailable.

    History

    @dabotalawson

    1. 1,016,234