@davidoInstagram
9 of 12 posts carry engagement numbers
Engagement for the size0.20%below typicalHow this is worked out
Engagement is below what is typical for an account this size on Instagram.
- Average engagement per post
- 62.6K
- Followers
- 31M
- Typical range, low
- 0.50%
- Typical range, high
- 2.0%
from 9 postsobserved
Average likes, comments and shares per post divided by followers, placed against the reference band for this platform and follower size.
Followers to following11,245×typicalHow this is worked out
Followed by 11245× the accounts it follows, as creator accounts usually are.
- Followers
- 31M
- Following
- 2.8K
observed
Followers divided by the accounts this one follows, from the latest observation; under 1 is the unusual shape for a creator.
Comments per like15%above typicalHow this is worked out
More comments per like than is typical (15%).
- Comments, summed
- 58.4K
- Likes, summed
- 394.3K
- Typical range, low
- 0.50%
- Typical range, high
- 10%
from 5 postsobserved
Comments divided by likes, summed across the posts in the period where both were observed.
Short-video reach—not knownHow this is worked out
Not enough observed posts to say
- Average views per short video
- —
- Followers
- 31M
observed
Average views on short videos in the period divided by followers, against the reference band for this platform.
Posting rhythmVariation between posts1.5 daystypicalHow this is worked out
Posting rhythm is typical: gaps vary by about 1.5 days around a 1.7 days average.
- Average gap between posts
- 1.7 days
- Spread of the gaps
- 1.5 days
from 12 postsobserved
The spread (standard deviation) of the gaps between consecutive posts in the period, in days; the band compares that spread with the average gap.
Posts with numbers75%below typicalHow this is worked out
Engagement numbers were observed on only 9 of 12 posts (75%), so the rows above read a thin sample.
- Posts with an engagement number
- 9
- Posts in the period
- 12
from 12 postsobserved
The share of posts in the period on which at least one engagement number was observed — how much of the record the rows above are reading.






