McVitie's

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@mcvitiesng on Instagram · last 90 days

  • Followers29.9K
  • Growth—
  • Avg views—
  • Avg engagement62.4
  • Eng. rate0.21%
  • Posts / month2.3

Reach out

2 contact options

Audience

Demographics

Not available

Audience location

Audience locations not supplied
—No locations plotted

—Not supplied

Age

—Not supplied

Gender

—Not supplied

    Languages

    —Not supplied

    Interests

    —Not supplied

    Audience data unavailable.

    Engagement signalsView observed post patterns ↓

    @mcvitiesngInstagram

    7 of 7 posts carry engagement numbers

    • Engagement for the size0.21%below typicalHow this is worked out

      Engagement is below what is typical for an account this size on Instagram.

      Average engagement per post
      62.4
      Followers
      29.9K
      Typical range, low
      1.0%
      Typical range, high
      5.0%

      from 7 postsobserved

      Average likes, comments and shares per post divided by followers, placed against the reference band for this platform and follower size.

    • Followers to following7,467×typicalHow this is worked out

      Followed by 7467× the accounts it follows, as creator accounts usually are.

      Followers
      29.9K
      Following
      4

      observed

      Followers divided by the accounts this one follows, from the latest observation; under 1 is the unusual shape for a creator.

    • Comments per like64%above typicalHow this is worked out

      More comments per like than is typical (64%).

      Comments, summed
      171
      Likes, summed
      266
      Typical range, low
      0.50%
      Typical range, high
      10%

      from 7 postsobserved

      Comments divided by likes, summed across the posts in the period where both were observed.

    • Short-video reach—not knownHow this is worked out

      Not enough observed posts to say

      Average views per short video
      —
      Followers
      29.9K

      observed

      Average views on short videos in the period divided by followers, against the reference band for this platform.

    • Posting rhythmVariation between posts5.3 daystypicalHow this is worked out

      Posting rhythm is typical: gaps vary by about 5.3 days around a 4.1 days average.

      Average gap between posts
      4.1 days
      Spread of the gaps
      5.3 days

      from 7 postsobserved

      The spread (standard deviation) of the gaps between consecutive posts in the period, in days; the band compares that spread with the average gap.

    • Posts with numbers100%typicalHow this is worked out

      Engagement numbers were observed on 7 of 7 posts (100%).

      Posts with an engagement number
      7
      Posts in the period
      7

      from 7 postsobserved

      The share of posts in the period on which at least one engagement number was observed — how much of the record the rows above are reading.

    About these signals

    Six things we can work out from the numbers on file for the last 90 days, each set against a published reference range. A band is a comparison, not a grade: there is no score here, no fake-follower percentage. Audience demographics, when supplied, are shown separately. How the ranges were chosen.

    Formats

    @mcvitiesng

    FormatPostsShareAvg viewsEng. rate
    Short video457%—0.28%
    Image343%—0.11%

    Posts

    6 posts

    Looks simple... until you actually try it. 😌

The three McVitie's variants are all connected.

Can you work out which loop connects to McVitie’s Shortbread with Chocochip?

Drop the correct number sequence in the comments 

#McVitiesTGIF #mcvitiesgames #McVitiesNGImage
    @mcvitiesng

    Looks simple... until you actually try it. 😌 The three McVitie's variants are all connected. Can you work out which loop connects to McVitie’s Shortbread with Chocochip? Drop the correct number sequence in the comments #McVitiesTGIF #mcvitiesgames #McVitiesNG

    Views
    —
    Engagement
    41
    This is the easiest dessert you'll ever make — no oven, no stress. 

Try it, post it, tag us. You might just see yours on our page.

#mcvitiesdessert #McvitiesngShort video
    @mcvitiesng

    This is the easiest dessert you'll ever make — no oven, no stress. Try it, post it, tag us. You might just see yours on our page. #mcvitiesdessert #Mcvitiesng

    Views
    —
    Engagement
    21
    There's no wrong way to enjoy McVitie's... just your way. 😉

Are you a tea-time snacker, a dessert creator, an on-the-go muncher or something else?

We want to know. 👇

#WhatIsCracking #McVitiesNigeriaShort video
    @mcvitiesng

    There's no wrong way to enjoy McVitie's... just your way. 😉 Are you a tea-time snacker, a dessert creator, an on-the-go muncher or something else? We want to know. 👇 #WhatIsCracking #McVitiesNigeria

    Views
    —
    Engagement
    22
    Every McVitie's fan has a Shortbread era. 🍪

Which one is yours?

📸 Screenshot the Shortbread pack that represents your era and reply with it in the comments.

We'll be picking some of our favourite responses to win McVitie's gift vouchers. 👀

T&Cs apply.

#McVitiesNigeria #WhatIsCrackingShort video
    @mcvitiesng

    Every McVitie's fan has a Shortbread era. 🍪 Which one is yours? 📸 Screenshot the Shortbread pack that represents your era and reply with it in the comments. We'll be picking some of our favourite responses to win McVitie's gift vouchers. 👀 T&Cs apply. #McVitiesNigeria #WhatIsCracking

    Views
    —
    Engagement
    275

    Price

    Price

    —

    Pricing unavailable.

    History

    @mcvitiesng

    1. 29,867